Year
2023 – 2024
Client
THE ARTWORKS 1982
Role
Product Photography
Content Creation
Visual Merchandising
Photo Styling
Image Editing
Social Media Content
Website Content
Seasonal Window Display
Software
Project
Product Photography & Brand Content for The Artworks 1982
At Art Workshop, I was responsible for creating product-focused visual content for both the website and social media. My work combined product selection, styling, photography, image editing, and seasonal visual merchandising to present handcrafted products in a cohesive and engaging way.
My Responsibilities
- Selected products for photography based on collections and seasonal campaigns.
- Styled product compositions to create visually engaging scenes.
- Photographed products for website and Instagram.
- Edited images for consistent branding and high visual quality.
- Produced content optimized for digital marketing.
- Designed seasonal window displays for holiday campaigns.
- Supported the store’s visual identity through merchandising and photography.
Website Product Photography
Created product photography for the company’s website, producing clean and consistent images that showcased floral arrangements and supported the online shopping experience.
Social Media Content
Created engaging visual content for Instagram through product styling, photography, and image editing. Each composition was designed to showcase products while maintaining a consistent visual identity and supporting the brand’s social media presence.
Window Display Process
Christmas Window Display
Designed and installed a winter holiday window display that transformed the storefront into an immersive seasonal experience. Using reflective materials, illuminated branches, dried botanicals, and layered lighting, the installation created a magical atmosphere inspired by winter landscapes while reinforcing the
Window Display Process
Valentine Window Display
Designed and handcrafted a large-scale LOVE installation for a Valentine’s Day campaign. The display featured oversized floral letters covered with vibrant artificial flowers, creating a bold visual statement that celebrated the season while encouraging customer engagement and enhancing the storefront’s visual impact
